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Work

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Sugarpeel

Sugarpeel and Deliberately Considerate soared from 0 to 300,000 plus distribution

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Deliberately Considerate​

An “unputdownable” print and digital magazine

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DVIRC​

Reinventing an Economic Development organization into a nationally recognized Management Consulting Firm and voice of U.S. Manufacturing​

 

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Syracuse University​

Advertising campaigns featured student and faculty 
narratives, attracting students to this prestigious
 education

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Software Logic

Rebranding Software Logic to align
with Fortune 500 client 
perceptions

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Axiohm

(re)Branding an American legacy company globally, following five acquisitions.
Organic & inorganic growth from $95M to $231M

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SSI Digital Imaging

 

(re)Positioning, targeting, and segmenting a
brand extension

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InfraSource (formerly Exelon Infrastructure Services)

acquired 14 Companies ($650M) requiring a new brand and go-to-market strategy

 

InfraSource was acquired by Quanta for $1.3B

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BY

Shaping BY the story...

"nurturing a love of learning" (Maria Montessori) through an emotional and intellectual visual language

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Streamline, an SSI company

A proprietary brand for a proficient new automated IT Outsourcing Service

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Brand Culture

Culture is a superpower many leaders forego building,

tragically underestimating its' competitive force

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Cenova

Creating a distinct new brand and position

to support growth and expand marketshare 

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Dine-A-Mate (DAM)

Transforming a

small family business

into a national brand. 

1,900% growth in 4 Years - acquired for $36M

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Omicron

Elevating the Omicron brand as a qualified software developer through client promotions with Microsoft, QVC, Aramark, HP, and Merck

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Systems Solution, Inc. (SSI)

Reimagining a competitive brand...

Guiding SSI upward, one strategic step at a time. 

 

Acquired by Meriplex in 2023

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Aquipt, an SSI company

Creating a “premium” brand... 

From humble beginnings to serving every law firm on the AmLaw 100 (the top grossing law firms in the U.S.) 

 

Acquired by Meriplex in 2023

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